This is how they compete, break down barriers and move markets

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Bloomberg Línea — Latinos have built their business muscle hard in the United States, given the disparities that cause this population to face higher business mortality rates at the entrepreneurial level , which left them vulnerable to the impacts of the pandemic, although The appropriation of their brands has expanded as barriers are broken down and large corporations have found a niche to grow their operations, obtain financing on the stock market or complete mergers and acquisitions. The positioning of Latin brands in the US has taken decades and in their consolidation they have had to overcome different challenges in their strategy, depending on a series of variables ranging from the target audience to the industry to which they are dedicated.

For example, in the food  Canada Phone Number List  and beverage sector, the United States represents a little more than a third of international business income for the Venezuelan industrial corporation Empresas Polar. Currently, Empresas Polar products are present in brands throughout the country with adequate prices, taking into account that in the United States the dozens of countries and specifically the PAN brand is in more than 100 nations around the world. The acceptance of Latin brands in the competitive US market “is typical of a culture that has been exposed for many years to endless global product offerings, influenced by the immigration of people coming from all over the world. ”, Héctor García, the commercial manager for America of the International Business of Empresas Polar, explained to Bloomberg Línea .



Some relevant strategies to position Latin brands in these international markets involve offering an attractive value proposition to the general market and not just a niche thereof, and efficiently managing the cost structure in order to reach the end consumer with competitive prices. In his opinion, the biggest challenge for Latin companies is to have a broad presence of their costs of export, import, distribution and other logistical aspects are high. said. An employee places bags of Empresas Polar SA PAN brand corn flour on a conveyor belt at the company's processing and distribution facility in Turmero, Venezuela, Thursday, March 16, 2017. dfd Polar SA An employee places bags of Empresas Polar SA PAN brand corn flour on a conveyor belt at the company's processing and distribution facility in Turmero, Venezuela, on Thursday, March 16, 2017.