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I think this article will be very helpful for people looking back on their SEO strategies and for those who have become in charge of SEO this spring. Search engines' ability to judge how well a page matches the searcher's intent continues to improve day by day. With this in mind, in this article I would like to provide some tips to improve your SEO strategy. Search is an exciting and ever-changing marketing channel. Updates to Google's algorithms, innovations in search methods (such as mobile and voice search), and evolving user behavior are driving us toward SEO. The fast-moving nature of this industry requires flexible strategies and an attitude of constant learning to succeed. However, it's difficult to constantly put together new strategies, and in the pursuit of advanced tactics, you can sometimes overlook basic SEO principles. Lately, I've noticed a common thread in the questions I get from clients. Since there is a lot of research on searcher intent, I thought I would revisit this topic at this time.
In fact, searcher intentions are so complex that multiple scientific studies ( PDF ) and surveys ( PDF ) have been conducted. However, if your company does not have an in-house research team, it may be difficult to analyze searcher intent and its impact on SEO. In this article, I would like to introduce the process that India Phone Number we at Page One Power work with our clients. It's a process that helps you better understand searcher intent behind your SEO target keywords. When a client presents us with a list of target keywords, we always ask them two questions. Does your site/page deserve to be ranked high for that keyword? What role do these keywords play (when ranked high)? Asking this question forces ourselves and our clients to look at audience and search behavior analysis BEFORE we set specific keywords or themes for our SEO strategy.
A successful SEO strategy is based on a clear understanding of searcher intent. table of contents Type of searcher intent Informational: information gathering type Navigational: guided Commercial: Purchasing type Transactional: transaction type Optimizing for searcher intent: Does your page deserve to rank higher? Answering searcher intent: What does it accomplish? Understanding searcher intent and SEO Type of searcher intent Searcher intent refers to the "why" behind a particular search keyword. What do searchers want to achieve? Searcher intentions can be categorized into the following four categories.
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