Differently in terms of difficulty by people who differ not only in their level of education but also in their field of study and interests. Therefore when creating content marketing content it is particularly important to ensure its transparency and select the appropriate language primarily with a clearly defined target group in mind . The FOG index can only be an indicative tool remember that it is a theoretical indicator and based on a kind of algorithm and therefore not always reliable.
For example the text you are currently reading has a FOG of . In theory it should be understandable to people with at least a bachelor's degree. In practice however its reception is influenced by many more contexts than just the recipient's Australia WhatsApp Number Data formal! knowledge. The context is also for example the place of publication a blog devoted to marketing and your motivation i.e. what made you read it. Good content marketing must also result from understanding many contexts of your audience at the same time. Write to people! How to improve text readability? As you already know FOG is actually based on the analysis of two parameters: the number of difficult i.e. long words and the total number of words in the sentencetext.
However by delving into the principles of webwriting you will find many more useful tips that will make your texts more communicative and understandable to the average recipient. What is worth remembering? Avoid too long complex sentences. By the time the recipient reads them to the end they will probably have forgotten what happened at the beginning. Moreover the longer the sentence the greater the risk of making grammatical or stylistic errors. Give up the excess of participles these are verb forms with the endings ujemy ąc ony lice e.g. doing saying etc.. They create unnecessary pathos and distance. Sometimes they also give the.