The Ercos Ponsi product site

Prisila

Google such as Images or Lens, for an even more pervasive and effective presence. Furthermore, throughout the European area, Merchant Center can be used with all comparison shopping services, allowing you to compare the proposals and products inserted through the store with other offers on the internet. A TOOL FULL OF OPPORTUNITIES The service is dedicated exclusively to direct sellers, therefore to shops and traders who create Shopping Ads, directed directly to the site where it is possible to make the purchase. The platform is integrated with AdWords , which allows you to directly configure ads and set up campaigns with the same costs, but with the added advantage of integrated management and constant updating of information, given that thanks to the feed.

Google will always show the most recent data entered by the seller. Also thanks to photo editing servies the feed it is possible to set the visibility of your adverts at an international level , so as to appear in the searches of potential buyers in the over countries in which Shopping adverts are currently available. Finally, Merchant Center offers a monitoring service , with insights and statistics to evaluate the performance of campaigns, and diagnostics if the ads present problems or can be optimized, the system will automatically provide alerts, advice and practical suggestions to improve them and achieve optimal results. BLOGS The potential of social media in times of crisis Publication date.



The challenge of the near future exploiting the power of social media to guide the company towards digital transformation Although they have been an integral part of the marketing mix for years, social media is too often still underestimated. More precisely, what is underestimated is their potential, both in economic and cultural terms. In about two decades, the role of social media has changed, going from a simple engagement tool to a full fledged business tool, indispensable for structured and complete marketing campaigns . What if their potential was even greater.