|
|
In combination with point-of-sale cameras, these sensors can do extremely useful work, such as following an individual throughout the store, examining what they are looking at and their real-time reaction to the products they consider. In fact, cameras have become so sophisticated that companies can analyze what shoppers are looking at and even their mood. If all this cell phone-based tracking makes you uncomfortable, there's a simple answer: turn off Wi-Fi on your phone when you go shopping or turn your phone off completely. Measure store visits with Store Visit Insights What are the conversions related to store visits.
While eCommerce continues to grow, offline sales still account for the majority of retail sales. As consumers increasingly turn to their smartphones to guide their in-store purchasing decisions, Google and other online companies have been under pressure to show advertisers how their seo expater bangladesh ltd online ads impact in-store behavior. Google estimates store visit conversions by looking at your phone's location history to determine whether someone who clicked on your search ad ended up visiting your physical store. Store conversion data will help you understand which ad campaigns, keywords, and devices send the most people to your store so you can optimize your account to increase ROI.
This doesn't guarantee that someone purchased from you, only that they visited your store after clicking on one of your ads. While most shopping still happens in person in a physical location, digital channels, particularly search, play an important and often critical role in the purchasing process. What Google found is that, on average, the number of store visits driven by mobile search ads exceeds the number of online purchase conversions, but the study found that otherwise the conversions would never have occurred unless it was due to the influence of online ads.
|
|
發表於 11:25:25