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Define Website Redesign Goals Close-up of a compass in a sailor's hand Setting clear goals for your website redesign is like laying the foundation for a solid structure that ensures the end result aligns with your overall business strategy. To help you create a comprehensive roadmap for your website redesign, consider the following steps: . Determine the primary purpose of your website Determine the primary function of your website, whether it serves as an information hub, a sales platform, or a lead generation tool. Like a compass guiding your journey, your website's purpose should guide the redesign process and help you prioritize elements that will fulfill their intended role.

To learn more: . Align Website Goals with Business Goals Your website redesign should photo editing servies not be an isolated endeavor, but should reflect broader business goals. For example, if your business is looking to expand its customer base, your website redesign should prioritize improved navigation, responsive design, and compelling calls to action to attract and retain new visitors. . Set measurable goals Setting clear, Measurable goals are vital to the success of your website redesign project. Establishing measurable benchmarks allows you to evaluate the impact of your redesign efforts on your website's performance and make data-driven adjustments to optimize results.



When setting your website redesign goals, consider the following key performance indicators (KPIs): a. Conversion Rate Track the percentage of visitors who complete a desired action, such as signing up for a newsletter, making a purchase, or submitting a contact form. Aim for higher conversion rates after redesigning your website to reflect improved user experience and engagement. b. Bounce Rate Monitor the percentage of users leaving your site after viewing just one page. A lower bounce rate after a redesign indicates that your website is more effective at attracting and retaining visitor interest. V. Average Session Duration Measure the average time users spend on your site.