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Otsuka Shokai Co., Ltd. The articles on this site for the construction and manufacturing industries cover not only know-how and the latest industry information, but also how to apply for subsidies, and address every issue and question that may arise in your work. There are a lot of introduction examples and seminars held, and it can be said to be a good example of digging deeply into user needs. Spring Tour《Meeting users seeking information in niche areas》 "Spring Tour" is a web media operated by Tokai Spring Industry Co., Ltd., which manufactures and sells metal springs. We provide usage examples of our products and manufacturing reports. Although springs are a niche field, we cannot expect widespread traffic, but with targeted content we are able to reach users who are highly interested in our products.

If the unit price of the product you handle is high, or if you don't need to Phone Number List replace it often once you install it, it will take time to make a purchasing decision. It can be inferred that the purpose is for such users to take the time to learn about the appeal of the product from a wide range of perspectives. Cybozu style《A site with a theme of empathy and intimacy that you will want to visit again and again》 "Cybozu Style" is a web media operated by Cybozu Co., Ltd. Since our target audience is all business people, including existing customers, we cover topics that almost all working people face, such as ``how to work and live'' and ``family and work.'' High-quality content is constantly delivered, making it a timeless read. We hold "events/meet ups" rather than "seminars" to express an attitude of thinking together rather than communicating things from above, and to foster a sense of "empathy" and "friendship."



Mugendai《Interview article is attractive》 "Mugendai" is a web media operated by IBM Japan Corporation. This is an attractive media that features high-quality interview articles that cover innovations occurring in Japan and overseas and the people behind them from a variety of perspectives. In today's rapidly changing society, this highly sensitive information aimed at leaders who continue to create innovation will increase trust in the company that provides it.  For consultation on BtoB content marketing, please contact UP SPICE As we have seen, content marketing is a method widely adopted by B2B companies. However, simply increasing the amount of content will not be effective. From strategic design to content design and production to effectiveness measurement, it is necessary to take a bird's-eye view of the entire process and implement and improve it based on detailed plans.

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