Why do companies become socially responsible?

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Social responsibility has its origin in the company. In 1953, howard bowen, dean of the college of commerce at the university of illinois, coined the term in his much-cited book social responsibilities of the businessman in which he defined social responsibility as “the obligations of businessmen to follow policies, take decisions or define lines of action that are desirable based on the objectives and values ​​of society.” his study inaugurated a line of research in the academy and a different way of doing business. In the first case, thousands of academic articles have been written that have given structure to a scientific corpus that is seriously debated in various universities around the world, mainly business; it has also triggered the emergence of a discipline in social responsibility that today trains professionals at the bachelor's, master's, doctorate, diploma and specialty levels.

In the second case, it has been the Poland Phone Number List  businessmen who have put it into practice by reinventing their business models based on three axes, the freedom to do more, the inclusion of interest groups in the company's decisions, and the prevention/compensation of negative social, environmental and economic effects derived from the operation of their businesses. Four ways to be socially responsible why do companies become socially responsible? What are the motivations of entrepreneurs? In 2007, domènec melé, professor at the university of navarra and one of the most respected scientists in csr, published his article corporate social responsibility: a critical review of the main theories , in which he defined four ways in which companies interpret and implement the rs: 1. Social or reputational performance companies that request a “ license to operate ” collect the social expectations and demands of the interest groups with whom and where they operate.



Their motivation is given more by public opinion or reputation than by the decision or preferences of the company's executives, that is, the manager's moral conscience is limited. Sr practices are seen as an investment to create reputation and that investment must have a reasonable cost limit that does not compromise the management of the company. More than acting well, the important thing is to avoid risks, ensure a good reputation and do “the politically correct thing.” in this current, the company is an economic entity limited by public opinion. Companies become socially responsible internally 2. Value for the shareholder or utility a transactional perspective in which the parties involved obtain mutual benefits. The challenge of csr lies in how to convert a social problem into a business opportunity, peter f. Drucker would point out, so the cost-benefit calculation is the most important criterion.