How to attract Millennials

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What marketing strategies will work when engaging Generation Y? Millennials don’t like to feel like you’re selling them anything, so you should focus your efforts on a different goal: attracting Millennials to your brand. Below you will find 10 effective marketing strategies on how to do it.

Be authentic
Millennials want to buy  australia mobile phone number products they believe in, from brands they believe in too. Authenticity works for communicating with any generation, but studies show that Millennials value authenticity the most (even more than Gen Z). At the same time, representatives of this generation say that few brands base their activities on authenticity. So how to build it in the minds of members of Generation Y?



Make sure that your website, social media or advertisements include user-generated content, especially their opinions and testimonials.Take care of your brand’s presence in social media – stay in constant contact with your audience, actively respond to messages and comments, and invest in influencer marketing.Avoid swamping your audience with unclear messages. Conduct segmentation of the target group and adjust messages to the needs of individual groups.Be transparent – if you want to gain the trust of Generation Y, describe on the product page what makes up the final price of the product.